Analysis paralysis

Sales and marketing decide they need to track all user interactions with served ads, says pilot fish on the scene. How long do users stay on the ad? Which parts (and sub-parts) of the ad do they tend to hover over? Anything and everything that can be captured will be captured.One of the tech guys modifies the ads to send this information in real time to a server, which then writes it to a cloud-based storage facility. No one knows how much data is going to be generated, and the cloud option will allow for expansion as needed.Once the code is finished and deployed, it generates tons of data, all accessible to sales and marketing for analysis. The tech guy moves on to other tasks.To read this article in full, please click here


Original URL: https://www.computerworld.com/article/3444231/analysis-paralysis.html#tk.rss_all  

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Amazon Managed Streaming for Apache Kafka (MSK) – Now Generally Available

I am always amazed at how our customers are using streaming data. For example, Thomson Reuters, one of the world’s most trusted news organizations for businesses and professionals, built a solution to capture, analyze, and visualize analytics data to help product teams continuously improve the user experience. Supercell, the social game company providing games such as Hay Day, Clash of Clans, and Boom Beach, is delivering in-game data in real-time, handling 45 billion events per day.
Since we launched Amazon Kinesis at re:Invent 2013, we have continually expanded the ways in in which customers work with streaming data on AWS. Some of the available tools are:
Kinesis Data Streams, to capture, store, and process data streams with your own applications.
Kinesis Data Firehose, to transform and collect data into destinations such as Amazon S3, Amazon Elasticsearch Service, and Amazon Redshift.
Kinesis Data Analytics, to continuously analyze data using SQL or Java (via Apache


Original URL: http://feedproxy.google.com/~r/AmazonWebServicesBlog/~3/ksjG26255p0/  

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IoT Analytics Now Generally Available

Today, I’m pleased to announce that, as of April 24th 2018, the AWS IoT Analytics service is generally available. Customers can use IoT Analytics to clean, process, encrich, store, and analyze their connected device data at scale. AWS IoT Analytics is now available in US East (N. Virginia), US West (Oregon), US East (Ohio), and EU (Ireland). In November of last year, my colleague Tara Walker wrote an excellent post that walks through some of the features of the AWS IoT Analytics service and Ben Kehoe (an AWS Community Hero and Research Scientist at iRobot) spoke at AWS Re:Invent about replacing iRobot’s existing “rube goldberg machine” for forwarding data into an elasticsearch cluster with AWS IoT Analytics.
Iterating on customer feedback received during the service preview the AWS IoT Analytics team has added a number of new features including the ability to ingest data from external souces using the BatchPutMessage


Original URL: http://feedproxy.google.com/~r/AmazonWebServicesBlog/~3/DpUAw2F1bfw/  

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How data APIs accelerate creation of analytics apps

One way to access data efficiently and accelerate the development and deployment of analytics apps is to build an API. APIs are a natural way to access data, whether it be personalization scores for web content or a service to assess the risk of a part failing. There are a number of benefits to using an API for data access. First, it restricts the user to efficient requests. Google Analytics is a prime example. A query API gives you access to the rich data in your Google Analytics instance. While the API is fairly flexible, it allows Google to more… [Continue Reading]


Original URL: http://feeds.betanews.com/~r/bn/~3/tUReEab9ums/  

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Google Stackdriver helps IT get unified view across AWS and Google Cloud

Two men looking at Google Stackdriver dashboards. Today at the GCPNext16 event in San Francisco, Google announced the launch of Google StackDriver, a tool that gives IT a unified tool for monitoring, alerting, incidents management and logging complete with dashboards providing visual insights across each category. Google purchased Stackdriver, the Cambridge, MA company in 2014 when it was mostly devoted to AWS cloud monitoring. It helped… Read More


Original URL: http://feedproxy.google.com/~r/Techcrunch/~3/vDY3TfRgbL8/  

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IBM Closes Weather Co. Purchase, Names David Kenny New Head Of Watson Platform

The Weather Company Meteorologist, Jess Parker (left) works with IBM Watson Developer Chris Ackerson (right) to install a personal weather station on the roof of IBM Watson Headquarters at Astor Place in New York City. More than 180,000 people around the world connect personal weather stations, like the one pictured, to Weather Underground's worldwide personal weather station network to share live, localized weather data to people around the globe. IBM today announced that it has closed the acquisition of The Weather Company’s B2B, mobile and cloud-based web-properties, weather.com, Weather Underground, The Weather Company brand and WSI, its global business-to-business brand. (Jon Simon/Feature Photo Service for IBM) IBM is taking another step to expand its Watson AI business and build its presence in areas like IoT: today the company announced that its acquisition of the Weather Company — the giant weather media and data group — has now officially closed. IBM is not disclosing the value of the deal: it was originally reported to be in the region of $2 billion, but sources close to IBM tell us… Read More


Original URL: http://feedproxy.google.com/~r/Techcrunch/~3/b1_b2giKkqU/  

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