Last year, movie ticketing and discovery business Fandango, a division of NBCUniversal, bought the on-demand video streaming service Vudu from Walmart, after the retailer had failed to capitalize on the service it had first acquired in 2010 for $100 million. Today, Fandango is taking the next steps with Vudu by merging the service with its existing streaming platform, FandangoNOW. The newly combined service will continue to use the name Vudu and will feature over 200,000 new release and catalog movies and TV shows to rent or buy without a subscription, as well as “thousands” of free-to-stream titles.
The company tells us it chose to stick with “Vudu” as its name because it’s already a popular brand with a loyal following and is significantly larger than the FandangoNOW service.
Despite the changes coming to the service, existing FandangoNOW customers won’t lose access to any of the content they already purchased. Both their movies
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