More Details From Alma Asay On Her Move To Crowell & Moring Leading Practice Innovation

Earlier this week, I reported that Alma Asay, the former litigator who founded the litigation management platform Allegory Law, has joined the law firm Crowell & Moring as senior director of practice innovation and client value. Yesterday, I had the opportunity to catch up with Asay and learn more about why she made the move and what her role will be.
Asay had been a litigator at Gibson, Dunn & Crutcher when she launched Allegory in 2012 as one of the first cloud-based litigation management platforms. When Allegory was purchased by Integreon in 2017, she became its chief innovation officer. In March 2020, Asay moved to Litera, where she was a domain expert and advisor to clients on litigation.
Why She Made the Move
I started our conversation by asking her why she wanted to make the move to Crowell.
Asay said she was not someone who “ran away screaming from big law,” and had always thought of returning to

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