JW Player raises $100M to build subscriptions and other monetization tools around its video software

JW Player, a very early mover in the market for online video technology — it powered YouTube’s first video player, before Google acquired it and it built its own — has long been profitable through a business model of providing one-to-many video streaming tools to publishers and others that want to bring video into their own online experiences, without building the technology from the ground up, nor being beholden to companies that might themselves profit from the videos and the customer data that is generated through video views.
Now, after a year of strong growth on the back of the bigger boom in online video from Covid-19, the New York-based company is announcing a big funding round — $100 million — to expand its tech, and to be where it believes video is going next.
The capital is coming from a single investor, LLR Partners, and while the JW Player’s valuation is


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