Warner Bros. Will Return To Theatrical Releases In 2022, Ending Its HBO Max Experiment

According to Deadline, Warner Bros. will return to releasing its theatrical films exclusively in theaters next year, ending the studio’s 2021 experiment of releasing major films simultaneously on its HBO Max streaming service and in theaters for the first 30 days they’re released. The Verge reports: The news comes as part of an announcement from Warner Bros. of a new deal with Regal cinemas owner Cineworld, the second largest theater chain in the world. After over six months of shutdowns, Regal’s theaters will reopen in April, and they’ll begin showing Warner Bros. films like Kong vs. Godzilla and Mortal Kombat alongside their HBO Max debuts. When Warner Bros. films come back to theaters in 2022, Regal theaters will once again have full exclusivity (with no HBO Max or paid streaming rental competition). But that exclusivity window will be for a much shorter amount of time: Regal will only have a


Original URL: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/_4ChDd1Oavw/warner-bros-will-return-to-theatrical-releases-in-2022-ending-its-hbo-max-experiment

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In 2020, Two Thirds of Google Searches Ended Without a Click

AmiMoJo shares a report: In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results. Today, thanks to new data from SimilarWeb, I’ve got a substantive update to that analysis. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. That number is likely undercounting some mobile and nearly all voice searches, and thus it’s probable that more than 2/3rds of all Google searches are what I’ve been calling “zero-click searches.” Some folks have pointed out that “zero-click” is slightly misleading terminology, as a search ending with a click within the Google SERP itself (for example, clicking on the animal sounds here or clicking a phone number to dial a local business in the maps


Original URL: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/bRVsY4-clzM/in-2020-two-thirds-of-google-searches-ended-without-a-click

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