The Big Four all lean on the online encyclopedia at no cost. With the launch of Wikimedia Enterprise, the volunteer project will change that — and possibly itself too. From a report: From the start, Google and Wikipedia have been in a kind of unspoken partnership: Wikipedia produces the information Google serves up in response to user queries, and Google builds up Wikipedia’s reputation as a source of trustworthy information. Of course, there have been bumps, including Google’s bold attempt to replace Wikipedia with its own version of user-generated articles, under the clumsy name “Knol,” short for knowledge. Knol never did catch on, despite Google’s offer to pay the principal author of an article a share of advertising money. But after that failure, Google embraced Wikipedia even tighter — not only linking to its articles but reprinting key excerpts on its search result pages to quickly deliver Wikipedia’s knowledge to
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