Disney Reorganizes To Focus on Streaming, Direct To Consumer

Disney is restructuring its media and entertainment divisions, as streaming becomes the most important facet of the company’s business. From a report: On Monday, the company revealed that in order to further accelerate its direct-to-consumer strategy, it would be centralizing its media businesses into a single organization that will be responsible for content distribution, ad sales and Disney+. The move by Disney comes as the global coronavirus pandemic has crippled its theatrical business and ushered more customers towards its streaming options. As of August, Disney has 100 million paid subscribers across its streaming offerings, more than half of which are subscribers to Disney+. “I would not characterize it as a response to Covid,” CEO Bob Chapek told CNBC’s Julia Boorstin on CNBC’s “Closing Bell” Monday. “I would say Covid accelerated the rate at which we made this transition, but this transition was going to happen anyway.”

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