Google’s New ‘Verified Calls’ Feature Will Tell You Why a Business is Calling You

Google today is introducing a new feature for Android phones that will help legitimate businesses reach their customers by phone by having their brand name and reason for calling properly identified. From a report: The feature, known as “Verified Calls,” will display the caller’s name, their logo, a reason why they’re calling, and a verification symbol that will indicate the call has been verified by Google. The feature arrives at a time when spam calls are on the rise. U.S. consumers received 61.4 billion spam calls in 2019, according to a recent report from RoboKiller, representing a 28% increase from the prior year. The U.S. Federal Communications Commission also says that unwanted calls, are its top consumer complaint. Google’s new system gives legitimate businesses a way to share their information with consumers along with their reason for calling on the incoming call screen. This, however, only works with those participating


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