Acquia, the commercial company built on top of the open source Drupal content management system has pushed to be more than a publishing platform in recent years, using several strategic acquisitions to move into managing customer experience, and today the company announced a new approach to developing and marketing on the Drupal Cloud.
This involves bringing together developers and marketers under the umbrella of the new Acquia Open DXP platform. This approach has two main components: “What we’ve been working on is deep integration across our suite and pulling together our new foundational Drupal Cloud offering, and our new foundational Marketing Cloud offering,” Kevin Cochrane, senior vice president of product marketing at Acquia said.
The offerings bring together a set of acquisitions the company made over the last year including Mautic for marketing automation in May 2019, Cohesion for low-code developing in September and AgileOne in December for a customer data platform
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