YouTube TV is getting another price hike, making its live TV streaming service less competitive with the cable TV services it aims to replace. The company announced today its service would now cost $64.99 per month, starting today, June 30, for new members. The change will also be reflected on the next billing cycle for current members after June 30.
The bump in pricing is now one of several price increases YouTube TV has seen since its debut, starting with a modest $5 per month bump in 2018, followed by a much more substantial price hike last year to $50 per month.
The increases are due to the rising costs of programming for the streaming TV service as the pay TV industry collapses amid a rise in cord cutting — a trend now accelerating at even a faster pace due to the pandemic.
YouTube TV had announced in May it would soon gain
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