YouTube TV Jacks Up Pricing To Become Most Expensive Cable TV Alternative

On Tuesday, Google’s YouTube TV announced a monthly $15 price hike, bringing its streaming package of channels to $64.99 monthly, from $49.99. “YouTube TV is now the most expensive of the cable TV streaming alternative services,” notes USA Today. “When YouTube TV launched in 2017, it was $35.” From the report: In a company blog post, YouTube defended its decision by announcing the availability of additional channels from Viacom, including MTV and Nickelodeon. The move is effective Tuesday for new members, while existing subscribers will see their rates rise after July 30. “This new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV,” YouTube said.

AT&T Now recently lowered pricing to $55 monthly, while Hulu with Live TV is $54.99. Sling TV is the


Original URL: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/pq4zTcNDcW8/youtube-tv-jacks-up-pricing-to-become-most-expensive-cable-tv-alternative

Original article

YouTube TV hikes price to $64.99 per month following new channel additions

YouTube TV is getting another price hike, making its live TV streaming service less competitive with the cable TV services it aims to replace. The company announced today its service would now cost $64.99 per month, starting today, June 30, for new members. The change will also be reflected on the next billing cycle for current members after June 30.
The bump in pricing is now one of several price increases YouTube TV has seen since its debut, starting with a modest $5 per month bump in 2018, followed by a much more substantial price hike last year to $50 per month.
The increases are due to the rising costs of programming for the streaming TV service as the pay TV industry collapses amid a rise in cord cutting — a trend now accelerating at even a faster pace due to the pandemic.
YouTube TV had announced in May it would soon gain


Original URL: http://feedproxy.google.com/~r/Techcrunch/~3/Y18JTZWNcNc/

Original article

Proudly powered by WordPress | Theme: Baskerville 2 by Anders Noren.

Up ↑

%d bloggers like this: