Is It Time To Ditch Google Analytics?

“In the last year, a swell of privacy-focused website analytics platforms have started to provide an alternative to Google’s tracking behemoth,” reports Fast Company.

An anonymous reader shares their article about startups providing “privacy-centric analytics, claiming not to collect any personal data and only display simple metrics like page views, referral websites, and screen sizes in clean, pared-down interfaces.”
While Simple Analytics and Fathom are both recent additions to the world of privacy-focused data analytics, 1.5% of the internet already uses an open-source, decentralized platform called Matomo, according to the company… “When [Google] released Google Analytics, [it] was obvious to me that a certain percent of the world would want the same technology, but decentralized, where it’s not provided by a centralized corporation and you’re not dependent on them,” says Matthieu Aubry, Matomo’s founder. “If you use it on your own server, it’s impossible for us to get any data

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