Is It Time To Ditch Google Analytics?

“In the last year, a swell of privacy-focused website analytics platforms have started to provide an alternative to Google’s tracking behemoth,” reports Fast Company.

An anonymous reader shares their article about startups providing “privacy-centric analytics, claiming not to collect any personal data and only display simple metrics like page views, referral websites, and screen sizes in clean, pared-down interfaces.”
While Simple Analytics and Fathom are both recent additions to the world of privacy-focused data analytics, 1.5% of the internet already uses an open-source, decentralized platform called Matomo, according to the company… “When [Google] released Google Analytics, [it] was obvious to me that a certain percent of the world would want the same technology, but decentralized, where it’s not provided by a centralized corporation and you’re not dependent on them,” says Matthieu Aubry, Matomo’s founder. “If you use it on your own server, it’s impossible for us to get any data


Original URL: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/JmkJHDOtzCM/is-it-time-to-ditch-google-analytics

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