Few academics make their fortunes writing textbooks, and if current trends in academic publishing continue, it’s possible that even fewer will become star authors in the future.
Large academic publishers such as Pearson and Cengage are working with fewer and fewer textbook authors as the companies shift their focus and investments from traditional textbooks to digital courseware.
Paul Corey, managing director of global higher education at Pearson, said large investments of time and expertise into digital courseware mean the publisher’s capacity to sign new textbook authors is “not as great as it once was.”
Best-selling digital courseware still has “all the elements of a traditional textbook,” said Corey. But the publishers are also developing costly additional features such as adaptive assessment, data analytics and user-friendly interfaces with videos and animations.
“We must pick our shots more carefully,” he said.
Rather than signing new authors, Pearson is primarily “reincarnating in digital format” successful textbook franchises from
Original URL: https://www.insidehighered.com/news/2018/12/12/switch-digital-first-products-publishers-are-signing-fewer-textbook-authors