Walmart and Kobo launch Walmart eBooks, an online e-book and audiobook store

In January, Walmart partnered with Japanese e-commerce giant Rakuten on online grocery in Japan, as well as the sale of audiobooks, e-books, and e-readers in the U.S. Today, Walmart is capitalizing on that relationship with the launch of a full e-book and audiobook catalog on Walmart.com, alongside its assortment of physical books.
The new site, called Walmart eBooks, includes a library of over 6 million titles ranging from NYT best-sellers to indie titles and children’s books.
And similar to Amazon’s Audible, Walmart will also now offer a monthly audiobook subscription service.
However, Walmart is undercutting Amazon on pricing. While Audible subscriptions start at $14.95 per month for one audiobook, Walmart’s subscription is only $9.99 per month for the same.

In addition, Walmart aims to capitalize on its brick-and-mortar stores to help boost Walmart eBooks.
The company says it will sell nearly 40 titles in stores by way of digital books cards. These cards will be


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