Simplify Login with Application Load Balancer Built-in Authentication

Today I’m excited to announce built-in authentication support in Application Load Balancers (ALB). ALB can now securely authenticate users as they access applications, letting developers eliminate the code they have to write to support authentication and offload the responsibility of authentication from the backend. The team built a great live example where you can try out the authentication functionality.
Identity-based security is a crucial component of modern applications and as customers continue to move mission critical applications into the cloud, developers are asked to write the same authentication code again and again. Enterprises want to use their on-premises identities with their cloud applications. Web developers want to use federated identities from social networks to allow their users to sign-in. ALB’s new authentication action provides authentication through social Identity Providers (IdP) like Google, Facebook, and Amazon through Amazon Cognito. It also natively integrates with any OpenID Connect protocol compliant IdP, providing secure authentication

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