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The stupidity of crowds

They say that two heads are better than one. But you tell that to someone caught in two minds! And while many hands make light work, too many cooks spoil the broth. It seems we are, broadly speaking, confused about how a multiplicity of inputs relates to the quality of outputs. I’d like to help untangle things. 
Crowdsourcing 
Crowdsourcing became a big thing during the early days of social media. Once it was a great deal of work to solicit inputs from thousands of people but when Facebook and Twitter came along it became easy. Perhaps a little too easy. It also became trendy. This is where the real problems begin. 
Things people don’t really care about
Lesson one: don’t ask for ideas unless you’re ready to use them, no matter how silly.
Boaty McBoatface. That was the name chosen by the British public when asked to name a new scientific research vessel in April


 

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