How data APIs accelerate creation of analytics apps

One way to access data efficiently and accelerate the development and deployment of analytics apps is to build an API. APIs are a natural way to access data, whether it be personalization scores for web content or a service to assess the risk of a part failing. There are a number of benefits to using an API for data access. First, it restricts the user to efficient requests. Google Analytics is a prime example. A query API gives you access to the rich data in your Google Analytics instance. While the API is fairly flexible, it allows Google to more… [Continue Reading]

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