Verizon acquires Yahoo for $4.83 billion

After speculation and rumors, the deal has been done. Verizon has stumped up $4.83 billion in cash for Yahoo’s operating business, including search, advertising and content. The acquisition adds an extra one billion monthly active users to Verizon’s customer base, and the deal comes just over a year after the company acquired AOL. Verizon’s CEO says the company is in a ‘highly competitive position’ and the deal will ‘help accelerate our revenue stream in digital advertising’. Verizon now has a huge portfolio of brands, spanning everything from publishing and advertising, to search and news. The deal is expected to complete… [Continue Reading]


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