Tucows Bans Pop-Up Ads, Goes Ad-Free

HughPickens.com writes: Tucows began as a software downloads site nearly 25 years ago and has since evolved beyond that early core business and into domain names, mobile phone service and symmetrical gigabit fiber Internet in select towns and cities in the US. Now Tucows has announced that as a gesture of goodwill, Tucows has banned deceptive ads, hidden download buttons, pop-ups, flypaper, toolbars and other such Internet nastiness from the the nearly 40,000 software titles it hosts for users on it’s download sites. “On the Tucows downloads site today, you’ll find no flashing ads. No toolbars. No pop-ups,” says CEO Elliot Noss. “You might see a few plugs for other Tucows services, but nothing too egregious and certainly not anything that’s pretending to be a download button.” With Tucows’ success in domain names, mobile phone service (Ting) and fiber Internet (Ting Internet), Tucows’ revenue from downloads has become less relevant when looking at the balance sheet. “We don’t lightly walk away from opportunities or revenue,” says Noss. “In the end, though, we’d rather have the Tucows name associated with good; with a belief in the power of the Internet to affect positive change. An ad-heavy site that packages browser toolbars along with every download isn’t something we want people to think of when they hear ‘Tucows,’.”

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