WooThemes joins Automattic

Today marks the beginning of the next exciting chapter in our journey as WooThemes. The short and sweet of it – we are joining the Automattic family! Read more about this from WooThemes co-founders, Mark and Magnus and from Matt Mullenweg of Automattic.


What does this mean for our customers? If you’re using WooThemes products (extensions, themes, or other) your licenses and experience will continue as before and there is no reason to worry. In the coming weeks and months you can expect business as usual from WooThemes, now with the added power of Automattic behind everything we do. For support, continue to reach out to us in the same way you always have done.

What does this mean for our team? The Woo ninjas are not going anywhere! They’ll continue working all around the world, with exciting opportunities for learning and growth through the cross-pollination of Automattic’s and our engineering, support and marketing teams.

In 2008, as three strangers in three countries, we set out on a quest to pioneer WordPress commercial theming, never dreaming of the rocket-propelled voyage into the self-hosted eCommerce unknown that lay ahead. It’s been an incredible ride, backed by a unique community, and here we find ourselves powering over 24% of online stores with our flagship product, WooCommerce. In addition we have several hundred WooCommerce extensions, a catalog of beautiful themes, and other plugins. We’re helping our customers launch their online businesses from every corner of the world.

WooThemes is a unique company, very proudly bootstrapped, consisting of 55 smart and committed team members distributed across over 20 countries. Our laser focus has been to ensure that our growth model aligns with our open source nature and active entrepreneurial community.

Over the past year, in response to the growing and more sophisticated requirements of the WooCommerce community, we have been exploring ways to accelerate our growth to be an even more accessible, easier to use, and enabling platform for our customers. We’ve met some very powerful and influential companies and potential investors, but none more ambitious and aligned with our values than the team at Automattic.

Since late last year we’ve been talking with Matt Mullenweg, CEO of Automattic and co-founder of WordPress, and his bridge team about what we could build together. Our plan is to leverage our combined wealth of knowledge, skills, vibrant community and joint infrastructure platform to reach new eCommerce heights.

We will work hard to ensure our growing teams integrate smoothly, are provided with fantastic opportunities, and enrich our collective culture.

To our partners, whether third party developers, designers, hosting companies, eCommerce service providers, or educational trainers: know that this ecosystem will grow even bigger and be loaded with even more opportunities. Our continued success hinges on the success of our customers and community.

To our WordPress friends, with many successful competing products and services: the fact that all of our businesses continue to co-exist with room for all and more is what makes the WordPress community so special. We trust the ripples of our new partnership with Automattic will grow into some powerful opportunities for you, as we work together to help WordPress further its staggering 23% market dominance.

Against the backdrop of an ever-changing, innovating and growing eCommerce industry, we are confident this is the right move at the right time and our team is all aboard and excited for the opportunity to create something truly significant.

Thank you for your continued support and being part of our journey.

Onwards and upwards!

Mark & Magnus

P.S Reach out to us on [email protected] with any concerns, comments or questions and – even if it takes a little while – we will answer each of you.

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