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AWS offers machine-learning service to make sense of big data

Enterprises will soon be able to do the kind of big data analysis that enables Amazon to recommend books, video games and toasters to its customers.

Amazon Web Services (AWS) announced Thursday at its cloud summit in San Francisco that it’s rolling out Amazon Machine Learning, a fully managed, cloud-based service designed to pull useful information from mountains of data.

The problem with big data is that it often simply sits there unused because it’s far too complicated and energy- and time-intensive to find the critical information hidden inside.

AWS, following in the footsteps of cloud competitor Microsoft wants its new cloud service to help with that. Microsoft added a machine learning service to Azure in February.

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